5 Reasons Why You Should Have A Facebook Page

By Diana Barsan

Are you using Facebook but think it’s a waste of time because you are not getting any new leads? Are you debating whether to start, or use additional resources to improve your Facebook business page? It’s easy for you to understand how you can use Facebook to interact with your family and friends, but you question the viability of Facebook as main form of professional communication. It’s well known that Facebook is the largest social network on the planet with over 1 billion active monthly users. Just think about it for a second… if you can get your content in front of so many people, isn’t that worth considering?

Here are some convincing facts that will help you shape your decision.

1. Search – Search is an essential reason why businesses have a presence on Facebook. Pages are public and accessible to Search Engines. This is a great opportunity to drive action or traffic to your website. Remember that Google is not the only search engine. Search is fracturing. Facebook, Yelp, YouTube, Twitter, and LinkedIn have become powerful agents of data and user searches. Custom URLs, page names, information about you company and events are all considered as part of Search Engine Optimization (SEO).

2. Reach – Reach is how far you are able to spread your content. The average person has 130 Facebook friends. Your customers are on Facebook, but don’t forget that their friends are there too. So think about how it really works… For example, when you comment on or like an article on a company’s Facebook Page, that comment, as well as the article from that business, may be shown to other people in your network. This means that your reach goes beyond your network of friends. By sharing valuable content and encouraging readers to comment on or like it, you can increase your rates of engagement.

3. Target – Facebook is a great tool to discover who your true target audience is. Facebook can also develop niche markets. Since you don’t explore niche marketing on your main website, Facebook content that speaks to that niche can have a powerful impact. People like your page because they are aware of your company, and want to learn more. While they get familiar with your business, you can collect useful information about their participation. Facebook Insights provides useful information about your fans and their interactions on your page. Through your fans interaction, comments and feedback, you can make better decisions about your business.

4. Humanize your brand – The way businesses communicate with consumers and prospects is rapidly changing. Facebook allows you to engage your customers and get real-time feedback that could improve your business. For this you need to stop selling your products or services and share captivating content. Facebook also helps organizations to build trust and a sense of community.

5. Competition – Are you still debating whether to create a Facebook page for your business? Remember, your competition is one step ahead of you! They realized the benefits of the new ways of customer interaction. While you are struggling with traditional marketing techniques, your competition discovered that the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. Facebook is an essential tool in spreading the word about your company and most importantly it’s free and it’s easy. What’s stopping you from using Facebook to grow your business?

– Guest Author Diana Barsan has written articles for Your Health Journal in the past. She is connected to Prosthetic Illusions, a medical office that uses Facebook to grow their business.