Tips From The Experts:

Improving SEO and Google Rank

SEO is more than just keywords on a website. It’s about weaving the same messages and themes throughout campaigns, so that every media placement, every blog post, every newsletter, interview and press release is contributing positively to your overall online positioning.

Remember that Google recently shifted its search engine algorithm, so just inserting key words throughout a website won’t cut it. It is about developing messages to tell a story and then leveraging your online platforms, e.g.. your website, Twitter, Facebook, Google+ to reinforce those messages, improve search rank and amplify the identity of your brand.

– Ken Deutsch, JPA: Maximize Your Key Messages. Ken has more than 20+ years educating nonprofits and health associations about how to optimize their online presence and has been published on the impact of social media a few times over the past year, including being featured in: The Foundation for Public Affairs: How Social Media and Mobile Communication Are Changing Public Affairs, and being quoted twice in Search Engine Watch.