Tips From The Experts:

Our tip would be to for health related websites it would be great to establish authorship so your search engine listings get a nice boost and establishes you as an expert in the niche. This can be done by associating your Google Plus profile with content on your site by adding this snippet your listings will have a thumbnail image which will improve click through rates.

– Mik Pam, pinagency.com, Online Marketing Director/CEO